In July 2020, I created and implemented a campaign strategy for National Cleft and Craniofacial Awareness Month. I also managed the communications strategy. Though the traditional in-person activities were canceled due to the COVID-19 pandemic, the objective to spread awareness of cleft and craniofacial conditions was accomplished. Campaign highlights: Raised more than $29,000, exceeding the […]
Author: alexisgiannattasio
The Bear Story
I wrote this to promote the ACPA Cleft Courage Bear. This teddy bear has been around for 30 years, but was recreated with an updated design. The purpose of the campaign was to promote the new bear while paying homage to the tradition that many patients, families and professionals loved. View the story.
Beth Troutman: Her story of fame, risk-taking and love
This is an event review that I wrote in 2018 during my internship at the Garner Chamber of Commerce. It was published on the Chamber’s website until they rebuilt the website in 2020. Beth Troutman delivered a stirring message to more than 200 women and men at the Garner Chamber of Commerce’s annual Women in […]
Student’s Frustrations Freed with Free Tuition
It was an honor to share Tricia’s story. I wrote this news profile piece during the election season in 2016. Gasping for air, Tricia Whalen’s shifting eyes scanned the dorm room for the clock. At 4:30 in the morning, her heart fluttered frantically at the thought of another panic attack. Towards the end of her […]
Social Media
I have more than 5 years of experience managing social media for small businesses and nonprofits. This includes advertising on platforms such as Facebook and Instagram. American Cleft Palate-Craniofacial Association At ACPA, I created a strategy for all of the organization’s social media platforms, developed a consistent voice that aligned with the overall brand and […]